#1 FB Ad Types
- Image ads
- Video ads
- Carousel ads ***
- Collection ads
- Catalog ads
- Dynamic ads **
- Instant Experience Ads
- Lead Ads
- Engagement Ads
- Conversion/Sales Ads
- Local Ads
- Reels ads
- Story ads
- Awareness ads
#2 Ad Types By Category
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By Objective
Awareness Traffic Engagement Leads Sales
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By Format
Image Video Carousel Reels Story
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By Placement
Facebook Feed Instagram Feed Reels Stories Messenger Audience Network
#3 GTM Setup
- Carousel ad
- Video ad